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London Fashion Week welcomes record number of US buyers

A record number of US buyers have hit London Fashion Week, which opened this morning, including some key retailers who are attending the event for the very first time.

US regulars such as Barneys and Saks fifth Avenue were joined at the London Fashion Week main venueSomerset House this morning by newcomers from Bergdorf Goodman, Neiman Marcus and independent boutiques such as Opening Ceremony and H. Lorenzo.

As well as American visitors, London Fashion Week also welcomed guests from France and Italy with international stores including Colette, Le Bon Marche, Biffi and Penelope all represented as the event kicked off. Other countries with buyer representation included Belgium, Germany, Russia, Spain and China.

Buyers and press were welcomed to the event by Harold Tillman, chairman of London Fashion Week organiser the British Fashion Council (BFC) and the prime minister’s wife Samantha Cameron, in her new role as BFC Ambassador.

Susan Haird, acting chief executive of UK Trade and Industry said: “London Fashion Week is an excellent platform for British designers to showcase to the international fashion community the creative, edgy brilliance of our multi-billion pound fashion industry, which is worth £21 billion to the UK economy and supports1.31 million jobs. We look forward to partnering once again with the British Fashion Council to assist new and exciting designers make their mark in key international markets.”

To view the live streamed shows and videos from London Fashion Week click here.

Over the weekend you can see the following catwalks live:

Saturday 19TH February
TimeDesignerPlace
09:00DAKSBFC Show Space
11:00Betty JacksonBFC Show Space
13:00Jaeger LondonBFC Show Space
15:15John RochaBFC Show Space
16:15Issa LondonBFC Show Space
20:30Central Saint Martins MABFC Show Space
Sunday 20TH February
TimeDesignerPlace
12:00Jasper ConranBFC Show Space
16:00OsmanBFC Show Space


 

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