London’s catwalks were totally wired for spring 17 with a dazzling array of technological innovations
From augmented reality and CGI to chatbots, London designers turned to technology to make an impact this season. But while the results may have appeared to be swish and futuristic, there is more to fashion’s love affair with technology than initially meets the eye. While “see now, buy now” looks set to revolutionise the traditional catwalk-to-customer model, other innovations in virtual and augmented reality could spark a new evolution both in the way designers work and how consumers shop.
Matt Drinkwater, head of the Fashion Innovation Agency, said that the technologies have the chance to disrupt the business model for the industry: “These technologies will have a transformative effect on the industry. I think we’ll begin to see more brands experimenting with this kind of technology, and I would encourage that, so people can understand how it could be used in their business.”