The look Pared-down urban preppiness with a clean sports feel soaked in colour.
Key pieces A new simplicity came through for spring 12 at Marc Jacobs’ diffusion line, with boxy shifts and oversized shirt dresses alongside masculine touches such as button-up shirts and colour-blocked chinos. Gathered tulip and peplum-waist skirts and dresses also caught the eye, while a sporty contrast-sleeved crew-neck jumper, tailored shorts and technical outerwear ticked the urban athletic trend boxes. Prints included colourful bird shapes.
Colours Punches of orange and green among a base of deep blues and crisp white.
Commercial appeal A new mature direction for Jacobs that worked well but may surprise the brand’s younger audience. However, the addition of swimwear is sure to generate summer spend.