Gucci’s creative director Alessandro Michele unveiled a romantic womenswear range on day one of Milan Fashion Week.
Yesterday (February 25) saw fashion week move from London to the Italian fashion capital of Milan, with all attention focused on Kering-owned mega brand Gucci and the first womenswear collection from its new creative director Alessandro Michele.
Appointed in January, Michele was the former Gucci creative director Frida Giannini’s right-hand man, until she somewhat unexpectedly left the brand in January.
In a brave move for his first full collection at the brand, Michele moved away from the super sleek and sexy style that Gucci’s womenswear has become famed for. Instead, there was a romantic softness to the clothes and a lived in, flea market feel that had a vintage feel but also felt fresh.
Wearability was key, with louche floral dresses with a bohemian slouch reminiscent of Burberry Prorsum’s autumn 15 collection last week. There was plenty of sheer to give that sexy Gucci slant, but flowing pussy bow blouses, demure high-waisted midi skirts and almost frumpy oversized outerwear in cocooning fur or boxy DB military styles felt like a promising and interesting new direction for the brand.