Giorgio Armani, Spring 13
Making sense of collections as epic as Mr Armani’s can be a bit of a challenge, as they can often come off as a little lacking in focus. Last season we panned his menswear and we’re not ones to kick a man when he’s down but it was hard at first to fathom how the label had moved on from last spring.
All the usual Armanisms were there, from the swathes of grey suits to the occasional ‘highlight’ of beige and brown sweaters (which looked a tad heavy for summer) and deconstructed jackets. It was only after half time that things started getting interesting, most notably the introduction of geometric prints to fine knits, shirts and T-shirts.
In short Oh so very commercial, as is Mr Armani’s way, but little to get your teeth into, especially for the UK market.