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Paris Fashion Week: Louis Vuitton

If done well, fashion makes you think and feel, and Marc Jacobs achieved that with his strangely moving show.

Models appeared from the doors of hotel rooms, draped in fur over silk negligees and wool jumpers. This was decadence in the extreme; the socialite who spends her days lounging in elegant robes. But there was melancholy too, with the idea of loneliness and crumbling splendour. Coats shimmered at the hem, as though the last vestige of glamour was clinging on. But the real triumph was that there was enough in the collection to guarantee strong sales beyond the set.

In short Showmanship and selling well don’t always go hand in hand, but Jacobs is a master of the formula.

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  • Images provided by Catwalking

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