Ethical lifestyle business Celtic Sheepskin will launch international versions of its website and expand its catalogue business in the US following the appointment of managing director Monique Louis in April.
Louis, who joined the Cornish-based business from mail-order clothing firm Land’s End, where she was merchandise director for Northern Europe, will oversee the launch of US, Japanese and European websites in August. The US catalogue will launch in September.
Louis’s first priority will be to strengthen the design, buying and merchandising teams, adding six new roles in the next year.
“The business has been under-potentialised, but by strengthening the design and buying teams we can widen the product range,” she said.
About 60% of Celtic Sheepskin’s retail business comes through its transactional website, with the other 40% coming from its mail-order catalogue. The business also has about 15 stockists. Private equity firm Piper bought a minority stake in Celtic Sheepskin last May.