Jersey label Charli was born two years ago out of the Muswell Hill boutique of the same name in north London.
The son and daughter of head buyer Sangita Ebrahim recognised the store was lacking any luxury basics and together worked on a six-piece capsule collection of luxurious jersey pieces. This has now grown into 40 pieces for spring 10 and new fabrics such as linen and cotton voile in shades of blush pink, silver and squid ink blue have been introduced.
Prices range from £10 to £26. To find out more, call 020 8440 1321.