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Cheaney to increase overseas footprint

Shoemaker Cheaney plans to double its international wholesale accounts to 100 in the next year.

The classic men’s footwear brand has 50 accounts across markets such as Italy, France, Scandinavia, Belgium and China, and plans to expand its presence in existing territories, particularly Japan.

Joint managing director William Church said he planned to increase the export business to give the brand a “diverse second market”. He added: “Export markets value our attributes, such as we’re 100% made in England.”

The brand, which has 300 UK accounts, opened its third UK store last week in London’s Piccadilly Arcade.

It plans to open one store in the capital every year.

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