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Christmas on short orders

‘Tis almost the season for festive fashion, so check out this year’s key womenswear themes and the fast-fashion labels offering it all.

Christmas product is all about being practical but dressier than other periods,” says Liz Wilson, head of design at Matalan.

This festive season has seen womenswear brands and retailers adopt the novelty jumper with far greater conviction than before, while sparkly finishes make their expected annual appearance and baroque and fake fur feature heavily.

Here are the high street looks to focus on, and the short-order brands that can provide them.

Fake fur

Despite real fur proving popular again in the luxury sector, on the high street retailers are still faking it. Synthetic fibres have improved over the past few seasons, giving a luxurious feel to outerwear. Faux mink and leopard are in demand while furry finishes and fur collars are easier ways to buy into the trend. Jarlo, Schott and Sugarhill Boutique have all gone faux.

Novelty sweaters

One of the rare trends that started in menswear before making the move to women’s, the novelty festive jumper has exploded onto the high street. Mooted as 2013’s answer to 2012’s onesie, bright, fun graphics and cartoony icons are on Christmas wish lists, with 3D bobbles, sequins and pompoms adding texture. Brat & Suzie, Sugarhill Boutique and Louche all offer versions.


Dark and sultry, the baroque trend is the perfect counterpoint to the more girly sequin styles. Ornate decoration, often in the form of swirled wallpaper-style patterns, is applied in antiqued metallic jacquards, flocking and brocades across everything from grown-up knee-length dresses and long coats to younger more casual and everyday styles. Glamorous, Paper Dolls, Dahlia and Motel have all explored this trend well.


No surprise that sequins are key for Christmas, but while there are plenty of pretty, sparkly numbers, the most interesting development is the broad use of more vintage effects. Adding an old-school glamour, burnished sequins have been applied in all-over treatments and as flowing patterns. Find a variety of instant options at Lashes of London, AngelEye, Nümph and Little Mistress.

Short-order contacts

AngelEye 020 8838 5979
Brat & Suzie 020 7739 1414
Dahlia 020 8968 0333
Glamorous 0161 669 4624
Jarlo 020 7253 5552
Lashes of London 020 8809 4432
Little Mistress 020 7436 8332 Louche 020 7091 1886
Motel 020 3137 6640
Nümph 020 7485 8633
Paper Dolls 020 7436 8332
Schott 07957 247411
Sugarhill Boutique 01273 911393

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