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Clarks Women’s footwear

Autumn 11

The look

Clarks has been climbing the trend barometer over the past two seasons thanks to higher heels and more fashion-forward details. Autumn 11 is its biggest statement so far with metallic details, three-inch heels and contrast panelling.

The dominant palette of browns, taupes and tans is occasionally enlivened with a splash of purple and even leopard print.

Clarks builds on its heritage positioning and mixes technical elements such as Gore-Tex linings with leather and suede uppers. Fashion elements creep into flat boots with lace-up detailing on a knee-high leather style. There is a take on the cowboy demi-boot.

Heavy buckles are used on distressed biker styles.

Key pieces

  • Riding boot with lacing up the back and contrast suede and leather panel
  • Heeled brogue with mirrored section on the inner heel
  • Tan ankle boot with elasticated panel

Right for the market?

Clarks is actively seeking a bigger slice of the fashion footwear market but is easing in the more directional elements so as not to alienate its core customer. Putting its comfort Softwear soles on a slightly higher heel means the comfort element is retained but it also appeals to the more trend-conscious customer.
This attention to detail means Clarks has successfully created a more credible offer.

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