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Coast

Spring 11

The look

Texture, 1950s silhouettes and tonal colours are the resounding themes at occasionwear retailer Coast for spring 11.

One-shoulder and strapless dresses - often in maxi lengths - with knife pleats and tiered ruffles are interspersed with strong separates, as silk and chiffon sleeveless tops sit with tailored trousers and city shorts.

A cropped, tailored blazer and crisp white shirt are part of Coast’s heritage range as it celebrates its 15th birthday with 15 reinterpreted pieces from its archive. The palette ranges from white, cream and taupe to bright purple, turquoise and pink. Spots and stripes feature and floral prints are stylised. Texture generally replaces pattern with scallop edges, layered chiffon and lace appliqué.

Key pieces

  • White strapless lace dress (£135)
  • Black satin and lace top (£50)
  • Layered chiffon-front cardigan (£75)
  • Strapless striped dress with notch detail (£195)

Right for the market?

Coast services a 25-year-old trend-aware customer through to the stylish 50-plus mother-of-the-bride with this collection, which stays on the right side of classics with a fashion twist. Lace is worked into an appliqué strapless dress but also into an intricate tailored coat to cater for the more mature woman. Coast’s bread-and-butter category - the dress - stands out this season and customers will be spoilt for choice.

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