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Copenhagen autumn 17: Everything you need to know

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All the news, views and product updates from Copenhagen trade shows CIFF and Revolver.

Copenhagen trade shows CIFF and Revolver delivered a strong mix of brands and their typical atmosphere of Scandinavian cool this season, attracting quality buyers from across Europe and beyond.

The larger of the two shows, CIFF (Copenhagen International Fashion Fair), took place at its usual venue of the Bella Center on the outskirts of the city on 1-3 February, and a good number of UK buyers and brands escaped the rainy weather back home to attend.

Native Youth, Sibling and Berthold were among the UK labels that made their CIFF debut for autumn 17 and came away happy with the number of new Scandinavian buyers they had met, as well as some international names.

UK buying teams from retailers including Asos, Browns, Urban Outfitters and Topman were also seen milling around the vast halls, as were buying directors from Harvey Nichols and Selfridges, among others.

London Fashion Week’s “fairy godmother” Lulu Kennedy presented a showcase of London talent in CIFF’s Crystal Hall on the first day of the show. The brands were picked from her curated mix of exhibitors selected from her Fashion East talent incubator initiative, and included Art School, Hades and Aries.

“I brought a selection of brands out to CIFF last season and they got sales from being at the show, which is great, so it’s worth being here for that alone,” Kennedy told Drapers.

Overall, there was a positive if relaxed mood at the show. Footfall seemed to ebb and flow – at times Drapers could barely get on to certain stands because they were so busy, but traffic slowed to a predictable trickle on the final day.

While some of the bigger brands use CIFF as an opportunity to network and promote new category launches or collaborations, plenty of orders were written throughout. Exhibitors added that the Danish trade shows were the best chance to meet with quality Scandi buyers, as they tend not to travel as much as other buyers – one UK-based sales agency reported it had taken more than €150,000 of orders for one brand at CIFF.

There was more of an intimate, traditional trade show feel at Revolver, which took place in the Øksnehallen building in the heart of the old meat district on the same dates. There seemed to be fewer solid partitions between the stands this season, which created more of a buzzy and cosy atmosphere – it never felt packed, but there were plenty of people walking the aisles. Overall, the layout seemed to work much better than in previous editions, having properly settled into its new venue after a few season’s teething problems.

As well as some interesting new and emerging names, Revolver had many of the city’s “local heroes”, such as Denmark’s established brands Samsøe & Samsøe, Wood Wood, Soulland and Mads Norgaard. Christian Maibom, creative director and founder of Revolver, also revealed plans to host a Milan edition of the show this summer.

Drapers brings you the pick of the product from the autumn 17 edition, and asks attendees this season’s big question.

 

 

 

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