The Cos collection can fly under the radar due to its diminutive high street presence (it has just six high shops in the UK), but behind the scenes the product is getting stronger every season. Spring 10 sees a focus on tone on tone panelling, cutaways and super soft fabrics in line with the more feminine feel striding ahead for next season. A colour palette made up primarily of neutral whites, champagnes and pale grey shades is shot with pops of citrus lemon to make for a clean-looking offering, while black silks ground the paler tones. Nods to trends include futuristic padded shoulders on cutaway jersey tops and double faced nylon and jersey darted shift dresses, while a tentative foray into reviving ethnic print effects such as tie dye looks fresh through its deployment on stiff cotton shifts which are folded and pinned in layers along the hemline.
- Zingy lemon cropped bolero jacket with detachable padded shoulders
- Paper bag skirt with deep pockets in seal grey
- Linen mesh polo shirts with one pocket detail
- Black biker style longer length silk jacket with half zip
Right for the market?
The Cos aesthetic is akin to the Reiss style but more directional and at a cheaper price point (dresses weigh in typically at under the £100 mark compared to Reiss’ which almost all come in at more than £100). Its typically Scandinavian handwriting is rare on the high street yet extremely popular in the branded market as labels such as By Malene Birger and Numph have a strong UK following, and at such a competitive price point, Cos has cornered a niche in the market which hopefully it will exploit with more stores.