Specialist sportswear brand Crewroom is expanding into wholesale for spring 13, with two independent stockists already signed up and more expected to follow later in the year.
The brand, co-founded by former British rower Kate Giles, makes high-performance sportswear for athletes training in UK conditions.
Crewroom will be stocked in sportswear indies Advance Performance, which has two stores in Cambridgeshire, and Moti, which has stores in Cardiff, Bristol and Reading. Giles is talking to other indies about autumn 13.
The collection is designed for rowers, cyclists and runners, and the spring 13 range has two strands – the brightly coloured Refresher range, and Sea Dog, which features darker, mossy colours. Wholesale prices start at about £12.50 for tops, rising to £44.50 for jackets.
Giles, who has self-funded the brand, developed its Vapour-X fabric, which contains bamboo.
The wholesale push comes after extensive retail research. Giles said: “In the past year, we’ve been talking to retailers to find out what they want.”
Crewroom is owned and distributed by JKUK Sports. Established in 2001, it was previously sold via its own website and direct to sports clubs.