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Custo Barcelona hunts for UK flagship

Custo Barcelona is plotting major retail and wholesale expansion following its UK debut at Westfield Stratford last month.

The premium Spanish lifestyle brand, which opened its 1,600 sq ft Westfield Stratford store in April, is now looking for a central London flagship.

Distributor Love Brands, which oversees Custo Barcelona’s UK retail and wholesale operations, is scouting around Regent Street and Brompton Road for a flagship site.

Love Brands director Michael Shalders said Custo Barcelona will also branch out to more UK cities including Manchester, Liverpool, Birmingham and Glasgow, with plans to open 12 to 15 stores in the next five years.

Shalders also plans to grow Custo Barcelona’s UK stockist base from 35 to 90 and its Custo Line from 40 to 200 stockists.

The Westfield Stratford store sells womenswear and kidswear from its premium Custo Barcelona range and Custo Line casualwear collection.

Readers' comments (1)

  • It will be intersting to see how well this brand does in the UK... It is very European so I am looking forward to seeing how it adapts for the UK customer

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