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Debenhams womenswear

Spring 10


There are plenty of catwalk trend nods at Debenhams, whose carefully crafted collection sits well for spring 10.

The younger end of the market will be pleased, as Red Herring covers the key trends on a fairly low-budget basis.

A Balmain-style regimental jacket with beaded shoulders for £40 and Christian Dior-inspired banded boudoir bodycon dresses for £65 sit alongside a DKNY-style Breton striped dress with floral placement and a prairie story in the form of tiered denim dresses and broderie anglaise maxi dresses.

Henry Holland’s H! range is cheap as chips (£8 for cycling shorts, £12 for studded T-shirts and £25 for a floral-print playsuit) and channels the 1980s overblown floral prints and fluorescent colours of his catwalk collections.

At the more mature end, Matthew Williamson’s Butterfly range taps into digital blurred prints and pairs them with his signature glam ethnic beading, while J by Jasper Conran offers the best
outer-wear of the ranges, including a treated cotton double-breasted trench coat (£85).

Key pieces

  • H! by Henry Holland ditsy floral-print jumpsuit and jersey blazer
  • Matthew Williamson Butterfly digital-print technicolour lampshade skirt
  • Red Herring crystal-print dress
  • Julien Macdonald Star white military jacket

Right for the market?

A well sectioned offer, with each range showing off a stronger individual aesthetic than in the past and slotting together well to cover the spectrum from teenage trend chasers to sophisticated working women. Marketed right, teenagers will respond well to Henry Holland’s range, which is priced for pocket money and provides a nice young fashion adjunct to Red Herring.

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