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Debenhams: Womenswear

Autumn 10

The Look

H! by Henry Holland, Debenhams’ youngest fashion offer, features an irreverent take on army surplus and the Girl Guides via reworked military pieces and tops with printed badges, capes, intarsia knits and playsuits.

Red Herring serves up faux-shearling jackets, camel duffle coats and Fair Isle knits, which contrast with a military gothic look featuring patchwork, khaki and lace.

Star by Julien Macdonald interprets the baroque theme with ornate prints, mesh panelling, fur trims and panelled leather jackets, while Butterfly by Matthew Williamson features boho prints, fur gilets and shearling coats.

Rocha John Rocha plays with texture and layering via a minimal luxe feel, with fur-trimmed capes, camel colours and a suede shift dress, while Principles by Ben de Lisi offers clean lines and graphic stripes.

Key pieces

  • Ribbon dress and 1970s-inspired print dress from Star by Julien Macdonald
  • Knit with animal motif from H! by Henry Holland
  • Textured knits from Rocha John Rocha

Right for the market?

The decision to focus on the higher end of the 17 to 25-year-old range for H! by Henry Holland will pay off, as the range feels stronger in its second season. The other ranges also hit the spot, ticking all the trend boxes. Only Principles, also in its second season, feels like it is yet to truly find its place at Debenhams.

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