Slim fits, clean washes and competitive prices - there is an abundance of top trends and bestsellers in the denim market right now.
Available for spring 15 on short order, Wåven has introduced a classic boyfriend style for women that hangs low off the hips (£18.57) and a new carrot fit for men (£19.65). A number of lighter washes have been added, such as powder blue and white.
- 020 7739 7620 Waven.co.uk
Menswear brand Antony Morato has introduced a loose-fit tapered jean and a carrot leg, alongside a white, paint-spattered style. All are available on short order for spring 15. Wholesale prices range from £36.40 to £43.68.
- 020 7739 8560 Morato.it
Inspired by a pair of jeans worn by artist Jean-Michel Basquiat, the Studio Relaxed Work selvedge for men (£58) is new for autumn 15 at Australian label Neuw. Made on old Japanese looms, each pair is unique.
- 020 7739 0272 Neuweurope.com
Flying Horse Jeans
Menswear label Flying Horse Jeans is targeting buyers who are looking forsomething a little different for autumn 15. It uses hemp as opposed to cotton across its styles, which include a new skinny tapered fit. Prices range from £29.50 to £62.50.
- 020 7287 1404 Flyinghorsejeans.com
To celebrate its 25th anniversary, Mish Mash has created a capsule collection of four men’s denim styles for autumn 15: a skinny stretch jean that comes in mid-indigo and dark raw denim, a hand-finished dark indigo and a classic straight-leg dark indigo. Prices range from £20.95 to £21.95.
- 01422 371228 Mishmashjeans.com
Kings of Indigo
Amsterdam brand Kings of Indigo has developed a cropped style for autumn 15 in different washes including classic mid-indigo, black and white. Women’s jeans range from £33.63 to £45.86, while men’s are between £34.94 and £37.85.
- 020 7377 9083 Kingsofindigo.com
While coloured denim is generally reserved for spring collections, NYDJ serves up a selection of autumnal shades such as taupe and burgundy (£51), which are proving popular with buyers for autumn 15.
- 020 7323 6652 Nydj.com
Owner of menswear store Roulette Clothing in st helier, Jersey
Our customers are seeking a cleaner look and a slimmer shape. The tapered fit works across the board, particularly with brands such as Nudie and Edwin. True Religion and Denham sales were strong [for autumn 14], especially stretch washes.
Managing director of indie Twisted Fabric in Hitchin, hertfordshire
I’ve told denim brands for years to drop skinny jeans and introduce slim tapered denim. Lo and behold - they realise it’s the bestselling fit in the country and start making it in all washes. Clean, affordable denim under £100 is doing well.
Director of womenswear store The Mercantile London in spitalfields
Clean is the main focus, mainly in core colours and a good selection of different wash finishes. Our customer is quite knowledgeable and unwilling to pay high prices. In terms of cuts, high-rise skinny or slim is our bestseller. We never sell bootleg or embellished and rarely sell straight.
Founder of denim brand Denim Is Everything
More innovative buyers are looking for newness and taking into consideration price, brand, margin, fabric, fit and wash. Very few brands can deliver denim that competes on each of those variables.
Managing director of young fashion brand Duck and Cover
Every customer wants a slimmer, tailored look. As a result we’ve engineered all our fits to suit this trend, so even men with large thighs can buy into it. An interesting shift is the move towards stretch denims; most of our buyers are flipping to them.
Creative director of denim brand Energie
Thanks to fabric innovations, tastes are diversifying. The majority of our sales come from the refined slim and skinny fits. We always mix things up, combining tailoring details with ripped vintage looks.