Denim brand Diesel launched a brand new store concept in a pop-up shop on Regent Street this week.
Diesel Village opened on Monday (December 17) and has been designed as a platform to showcase the sprit behind Diesel’s motto ‘For Successful Living’.
The store includes interactive features which are designed to engage with consumers. The brand will also host a series of experiential workshops, events and live demonstrations which will commence in January.
Last month it was announced that Diesel is trialling a mobile loyalty service, called Tapestry, which allows users to shop seamlessly in store and online.