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Diesel launches new concept with pop-up shop

Denim brand Diesel launched a brand new store concept in a pop-up shop on Regent Street this week.

Diesel Village opened on Monday (December 17) and has been designed as a platform to showcase the sprit behind Diesel’s motto ‘For Successful Living’.

The store includes interactive features which are designed to engage with consumers. The brand will also host a series of experiential workshops, events and live demonstrations which will commence in January.

Last month it was announced that Diesel is trialling a mobile loyalty service, called Tapestry, which allows users to shop seamlessly in store and online.

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