Introducing a swimwear brand that combines sportswear technology with retro styles.
Founded in 2013 by Alicia Whillas and Rosie Ward Densen – former employees of Marc Jacobs and The Row respectively – Ward Whillas is a US swimwear brand that combines active sportswear elements with a modern take on vintage swimsuit styles.
Entering the UK market with agency Bare Foot Chic, for spring 17, it presents bodysculpting, reversible and stitch-free signatures in new colours, including teal and burgundy, and fresh designs, such as the square-neckline Marlow one-piece. It has 15 stockists globally, including Net-a-Porter and Lane Crawford. Wholesale prices range from £50 for a bikini top to £180 for a cover-up.
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