Industruy insiders share their thoughts.
We normally go to Bread & Butter (pictured) and Jacket Required to get an overview of what brands have on offer, the key trends for the season and a look at new denim brands. We don’t ever place orders there but we take pictures of specific items and follow up later in the showrooms. It’s there that you get a proper look at the collection and an in-depth idea of the brands. You tend to also get a lot more back from the people selling the product, because trade shows can be so rushed.
I prefer to do our buying in showrooms because there you can get a better feel of what the brand is about.
But trade shows are still relevant because they are great when you are looking for something new.
We haven’t been to any trade shows this year, but next year we will be visiting Jacket Required (pictured) and Pitti Uomo.
Our preference is to go to Pitti Uomo first. We write orders for smaller brands there, which give us an edge over competitors. Showrooms are great for brands like Woolrich (pictured) or CP Company, but we’ll already have seen them at Pitti so we can ask them for specific items if they don’t have them at the showroom.
As a rule we only visit trade shows sporadically, to keep in touch. We’re always hopeful to find something new but we are usually disappointed. Smaller shows that are selective are more worthwhile for us. We prefer to visit designer showrooms (Paul Smith, pictured) and there are many advantages to them, such as having time to review a collection in depth, see key pieces on models, being able to take time to make a bespoke edit and all in a less hectic environment.