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Dorothy Perkins

Spring 10

Looks

One of the most dramatic shifts from this autumn to next spring is the washing out of colour, as the citrus soaked shades littering rails at the moment are swapped for softer tones. Dorothy Perkins is one of the biggest proponents of eschewing statement shades for tonal neutrals with an entire story built around nude hues on broiderie anglaise dresses, pintucked blouses, floral lace shrugs, cotton playsuits and sequin dotted lightweight knits. Stonewashed skinny jeans and tiered sheer floral print layered dresses add interest to this over-riding prairie girl look, which is re-enforced with checked shirts with ruffles down the side, while cropped tops are the brand’s nod to sportswear for the season. The other strong story is the perennial nautical look which, despite its prevalence last season, is back again in full force for spring 10. Stripes are still in evidence but for spring what’s more important is the nautical colourway – red, white and navy – rather than the Breton stripe. DP deploys its admiralty colours on bow print tops, spotty dresses and Chanel-style boxy jackets. 

Key pieces

  • Lace cover up with waterfall edges
  • All over rose appliqué blush pink jacket
  • Vest studded with gold rivets
  • Spotty navy and white blazer with padded shoulders

Right for the market?

Dorothy Perkins has gone hell for leather for the reinvigorated boho look for spring 10 but after autumn 09’s vivid satin shifts in standout bright shades, this more demure take which characterises the collection is a brave departure and becomes a case of Dorothy Perkins putting all their eggs in one neutral hued basket. Whether this will be enough to draw customers in from the streets will be interesting to observe.

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