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Dorothy Perkins

Spring 11

The look

Sorbet brights dominate Dorothy Perkins’ spring 11 collection, with burnt oranges and browns also making a showing on 1970s-inspired maxi skirts and leather shorts. Riviera stripes are employed on full, 1950s-inspired skirts while capri pants and sweet camisole tops with scalloped hemlines convey a retro feel.

Cream crochet-knit cardigans and loose-fit silk blouses provide a rustic edge and tap into the nomadic trend. A floral-print jumpsuit and sleeveless denim blouse channel the 1970s.

Key pieces

  • Mustard maxi skirt
  • Orange polka-dot strappy top with scalloped hemline
  • Grey loose-fit jumpsuit

Right for the market?

It is refreshing to see Dorothy Perkins displaying a clear and confident handwriting through a more mature collection for spring 11. However, there are some pieces that seem out of place, like a white and green-print sun dress that is more appropriate for a Marks & Spencer customer than a Dorothy Perkins customer.

A sheer line green blouse stands out, as do a pair of printed harem trousers. But overall this collection has an older, more sophisticated feel than in previous seasons and is a good move on for Dorothy Perkins. There are some on-trend pieces such as a peppermint green loose-fit jumpsuit and cropped blue capri trousers that should ensure the retailer receives some great press coverage.

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