This exclusive Drapers photo shoot offers buyers a first look at the new season’s menswear trends and key buys.
Keeping it cool
Styling and words by Graeme Moran. Photography by Edwin S Freyer
The rules of menswear are fairly black and white. Classic staples and key items remain the building blocks of any wardrobe season after season: a well-cut blazer, a neat jacket, a pair of tailored trousers, a polo shirt …
For spring 18, this smart-meets-casual approach remains the focus. With each new season, however, brands and designers evolve and flex within these foundations, adding fabric interest, playing with silhouettes and tweaking old styles into fresh updates.
For next summer, a light has been shone on tailoring, as blazers and suiting make a return – noted on the catwalks and now making an impact across the industry. From sleek single-breasted suits and boxy double-breasted jackets to unlined blazers worn with resort-style revere collar shirts and wider-leg trousers, smarten up your spring buy with pieces that bring a relaxed, casual cool to traditional selections.
Photography Edwin S Freyer
Model Elliot Vulliod at Supa
Grooming Nina Beckert at Carol Hayes Management using Bobbi Brown and Hair by Sam McKnight
Fashion assistant Holly Chapman
Photographer’s assistants Tom Donald and Ben Ottewell
All prices are wholesale