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Ella Boo

Flirty, feminine and commercial, contemporary womenswear brand Ella Boo is a new launch for spring 10.

The Dublin brand was unveiled at trade show Pure London.

Formerly a women’s tailoring designer at lingerie chain Victoria’s Secret in the US, designer Gráinne Walsh’s spring 10 offer comprises 100 pieces in four stories, with colours ranging from spicy reds and pinks to sugary lemon and blue pastels. Bold prints include giant florals.

Wholesale prices range from £18 to £99. Call 0161 236 7951 for details.

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