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Exclusive: Luke revives premium line and revamps denim

Men’s young fashion brand Luke is to relaunch its premium and denim collections for autumn 13.

The premium Luke Roper collection, which will comprise 30 pieces, is to be reintroduced after three seasons’ absence. It was put on hold after spring 11 so the brand could dedicate more time to its footwear business.

The new range will feature cleaner silhouettes with an emphasis on luxury fabrics and will be offered to Luke’s top 10% best-performing stockists.

The brand’s creative director Luke Roper said the decision was in response to demand from customers.

The relaunch will allow him to return to his “early tailoring roots”, he added.

After 18 months of research and development, the Luke Denim collection has also been overhauled.

The 60 styles have been split into three categories: Gold Plated, which offers core styles at entry-level prices; Gold Standard, a directional collection with mid-level pricing; and 77 Carat Gold, a premium offer using Japanese denim.

Wholesale prices for the two lines, which will be stocked in Luke’s own stores, will range from £12 to £200.

Meanwhile, Carl Barratt has joined Luke as sales manager for both domestic and international markets. Prior to joining the brand, Barratt was brand manager of denim brand LTB Jeans.

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