Young fashion brand Merc is looking to make men’s footwear a more central part of its offering, trebling the number of styles for autumn 13.
The new collection, which will be increased from four to 12 styles, will include brogues, loafers, a Chelsea boot and a pointed smart shoe. The brand’s desert boot style has also been refreshed, with different trims and detailing introduced, and the palette widened to include ginger and deep navy ink.
Andy Tompsett, head of UK at Merc, said: “We were looking at the various brand extensions and we felt it was the most natural move as we were already doing shoes. We’ve sold desert boots well before, even though the price we were selling them at wasn’t that competitive.”
Merc is looking to target its existing 65 stockists as well as new accounts such as Schuh and Office, and will sell the range at a reduced rate thanks to improved economies of scale. Wholesale rates will range from £25 to £30, compared with the previous range of £50 to £55.
“By moving the production to a larger scale we are able to bring the price down,” Tompsett explained.
Merc will launch its footwear range at streetwear show Bread & Butter in Berlin on January 15 to 17.