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Exclusive: Radley director goes part-time for new project

Lorraine Pringle, brand director of premium accessories label Radley, is to step back from her full-time role.

She will stay on at Radley, working two days a week as a brand consultant, leaving her time to pursue other interests. “I can’t tell you what else I am working on yet but it is a very exciting new project,” Pringle told Drapers.

Having joined from womenswear retailer Warehouse last November, Pringle has been credited by founder Lowell Harder with increasing awareness of the label and bringing model Laura Bailey on board as the face of the brand.

“We are getting a level of interest in Radley from the fashion press that we never had before, and that is largely down to her,” Harder said.

Pringle will continue to oversee the creative direction of the brand via a ‘creative hub’, alongside marketing director Nick Vance, who rejoined the business six weeks ago. They will work together with recently appointed design director Sarah Edwards.

Radley has undergone a series of changes to its top-level management in recent months, following the departure of chairman Paul Mason and chief executive Sven Gaede in January.

Former chief executive Roger Best stepped into the breach initially, with Harder returning as non-executive chairman in March. An as yet unnamed chief executive has been appointed and is due to start in the next few months. 

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