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Fashion Radar: sneaker brand Primury goes formal for autumn

Boasting high-calibre stockists such as Dover Street Market and Farfetch, sneaker brand Primury returns for autumn 17 with a new shoe shape and innovative new sole design. 

Describing itself as a “creative collective”, the London-based brand launched in 2014, focusing on simple and minimal trainer shapes.

For autumn 17 the collection expands further with the Hybrid Lace shape, a more formal brogue-ish style. A new cut-away, grooved sole comes on the Hybrid Lace style, as well as on the existing Basal, Fabal, Curio and Paper Planes shoes.

Wholesale prices range from £46 for a canvas slip-on to £74 for the Hybrid Lace style.

020 7336 6913

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