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Fast fashion: Short order summer must haves

From Hawaiian shirts to loud printed shorts, here are the pieces you need to make your summer sales sizzle.

Summery feet

Double Identity, £10

Double Identity, £10

Relaunched for spring 14, British footwear brand Double Identity scores with these colourful and lightweight plimsolls. £10 / 07762 526027

Slip-on canvas plimsolls from Flossy come in a range of prints, with these navy and cream options a commercial winner. From £10 / 020 7736 1102

These patterned flip-flops from Hype’s first summer footwear range will certainly catch customers’ eyes. £6.52 / 07813 021254

Gone swimming

Orlebar Brown, £53

Orlebar Brown, £53

If it’s not broken, don’t fix it, with these classic summer staples from Orlebar Brown. £53 / 020 7759 2218

For a new take on nautical stripes check out Selected Homme’s short order express collections. £8.50 / 07814 513744

It might not be tropical here but these floral shorts from Native Youth will get customers in the mood for sun. £8.50 / 020 7739 7620

Spring shirts

Bellfield, £9

Bellfield, £9

Channelling the tropical trend for spring, Brandon’s Hawaiian-print shirts will be popular with younger customers. £17 / 020 7436 1817

Printed short-sleeved shirts don’t have to be crazy, as shown by Bellfield’s subtle bird patterns. £9 / 020 7739 7620

AKA offers an alternative for summer evenings, with smart white shirts featuring edgy monochrome prints. £18 / 0161 228 1110

Buckets & shades

MiPac, £12.50

MiPac, £12.50

Colourful sunglasses from Sunpocket are stylish as well as functional, with their fold-away technology. £21.50 / 020 7377 9083

Spotted at all the spring 14 summer trade shows, the bucket hat makes an unexpected return - stock up now at Weekend Offender. £9.26 / 01332 342068

Pastels for men are another summer trend, with bags from MiPac offering a pared-back take in candy-stripe designs. £12.50 / 020 7739 7620

Making a splash

Lazul, £71

Lazul, £71

With Yves Klein blue one of the most popular shades for spring 14, this Phax bikini is spot on. Top £12.14 Bottoms £10.62 / 0114 249 3037

Swimwear doesn’t always have to be revealing, as this vintage-inspired piece from Emmy Design shows. £55 / 00 46 70286 9537

For a glamorous take on swimwear, look to London-based label Lazul, with this striking printed and metallic style. £71 / 020 7729 6788

Legs out

Daisy Street, £7

Daisy Street, £7

Loud prints from Ruby Rocks will attract younger women, with matching tops also available for the full look. £14 / 020 7436 1817

These unique origami-effect city shorts from Daisy Street offer a stylish point of difference for summer evenings. £7 / 0161 883 0047

Sports luxe is a strong high street trend and these leopard-print draw-string waist shorts from Ichi tie in nicely with a relaxed silhouette. £9.99 / 020 7739 7620

Walking on sunshine

Birkenstock, £16.50

Birkenstock, £16.50

Holiday sandals stand out from the crowd at Lucy Choi, with this feminine pair offering a dressier take on the staple beach-ready product. £75 / 020 7402 0515

Birkenstock’s slip-on sandals are a summer staple, with classic white a commercial shade. £16.50 / 020 7371 6554

Famed for its espadrilles, Toms shows off its excellent line in sandals for spring 14, with this colourful pair. €18 (£14.89) / 00 31 20 5800500


Motel Rocks, £15.38

Motel Rocks, £15.38

Motel Rocks’ sophisticated playsuit will attract customers across different age groups, with the longer sleeves offering a flattering cut. £15.38 / 020 3137 6640

Retro floral prints from Danish label Vila can be worn on the beach or in the city and at this price are a wholesale steal.£5.35 / 07896 656725

This fun pineapple-print playsuit from Reverse offers a youthful alternative to summer dresses. £17.50 / 020 7730 1414

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