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Fly53 adds eight more HoF concessions

Men’s young fashion brand Fly53 has added eight more House of Fraser concessions for autumn 12.

Fly53, which already had 14 concessions at the department store chain, has opened in Norwich, Plymouth, High Wycombe, Lakeside in Essex, Edinburgh, Manchester, Darlington and Glasgow.

The brand, which has 150 stockists in the UK, said it is looking to increase its distribution both in the UK and internationally but could not reveal more details about the full extent of its growth plans.

Creative director Will Rigg said: “House of Fraser are brilliant to work with, but the great sales performance cemented the decision [to expand].

“There’s all sorts of stores out there that we have our eyes on in all sorts of locations, so our diaries are pretty battered.”

Fly53 was bought by JD Sports Fashion in February, joining its design and licensing Focus Group division.

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