Bold, bright and brazen – the striking use of colour marks out spring 12 as an exciting step forward for footwear and accessories, in a season that looks set to wield great influence in the market.
Those perennial favourite trends, nautical and animal print, are still relevant, but Drapers has seen the emergence of some refreshing alternatives, giving the consumer a real reason to spend for the season.
For women, Aztec and tribal prints, saturated brights and 1970s influences top the list. Meanwhile, the popular wedge evolves from suede and leather into season-appropriate replacements, such as raffia and cork.
Aztec and tribal prints offer the key print and pattern update for spring 12, and colour is big news, a significant change from the neutrals seen for spring 11. Look out for citrus brights in addition to poppy red.
For menswear, stacked cleated soles are the most directional trend on offer. Preppy favourite the tasselled loafer makes a return, and the brogue gets a makeover for spring 12, with chalky white and ice blue the new colourways.
In general, spring 12 takes a nostalgic look back to the 1950s and 1970s, with vintage seaside postcards providing the inspiration for retro styling.
Ultimately, attention-seeking colour and print will generate the perfect window opportunity to capture consumer spend. Make sure you buy bold to ensure your customers shine brighter than the rest next season.