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Footwear brand Attribute to launch in London

Attribute (1)

There is a new footwear brand to watch: Attribute.

Launching online and with an initial six-week pop-up shop on Redchurch Street in east London on August 1, the label is the brainchild of a four-person London design collective that includes former Phillip Lim and Topshop designers.

Pitching itself as a bridge brand between the best of the high street and entry-level luxury designs, the first trans-seasonal collection has a rock ’n’ roll edge to its pointed Chelsea boots, open-toe platform heels and metallic knee-high boots. New styles will be added every three weeks.

It-girl model Erin Wasson is the face of its launch campaign and will also design a series of shoes for the brand.

Retail prices range from £275 to £350, including leather and snakeskin.


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