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Fourmarketing bolsters its brand portfolio

Distributor Fourmarketing has bolstered its brand portfolio with premium British label Lot78.

From spring 14 the company will manage the distribution both in the UK and internationally for the men’s and womenswear brand, which already counts Net-A-Porter and Harrods among its stockists.

Lot78’s founder Ollie Amhurst said he hoped to expand the brand’s distribution into new territories under Fourmarketing.

Amhurst added: “We share the same philosophy of quality not quantity with focus on building key relationships with our new stores and customers.”

Fourmarketing’s founding partner and director of sales and marketing Gino Da’ Prato said: “I feel confident that the market will embrace this collection and we look forward to helping build on the momentum that the brand has already gained.”

Readers' comments (1)

  • No mention of the addition of Ice Iceberg to the Four M stable or the decision from Money to take their brand in-house again?

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