Gap takes a new design direction for spring 11, moving away from its basics business to offering more fashion-forward separates. The range is muted in colour, with sherbet tones such as cornflower blue, camel and pale pink dominant, but brighter raspberry and burnt orange tones also feature.
The perennial cardigan has been replaced with the loose, soft, tailored blazer - a steal at £45.95 - while 1970s-inspired kick-flare trouser silhouettes are key. Pale pewter, loose-fit silk harem-style trousers
are accomplished in cut and price at £45.95. A taupe leather jacket is pricey at £229 but the bomber silhouette and ruffle-neck detail inject a sporty, feminine twist, as does a loosely tailored grey marl zip-up top. High-heeled shoes by Pierre Hardy employ a pointed last and come in two-tone colourways.
- Coloured flared jeans, £45.95
- White shirt with pussy bow and pleated bib-front blouse, £32.95
- Wide-leg white cotton trousers, £45.95
- Loose-fit tailored camel blazer, £45.95
Right for the market?
This cool, sophisticated collection represents where Gap wants to be rather than where it has been.
It challenges fashion-forward shoppers to revisit the chain by offering key trend-led pieces, but is not so directional that it will turn away its existing mainstream shoppers.