As the year draws to a close, we’re already well into the autumn 14 season at Drapers, with our special shoots currently taking place and our fashion cupboard stocked with shiny new product to unveil in January.
But if there is one thing you learn quickly in fashion, it is how to operate in various seasons at the same time.
As you can see from the fourth instalment of our high street preview (p20), multiples have unveiled the spring 14 trends they are banking on. While buying forward-order product for spring might feel like a distant memory at this point in the year, it’s a great time to have a look at your short-order budget. As we’ve seen this week, there’s so much going on, and now everyone’s spring cards are on the table, it’s a smart move to make a last-minute buy into the key trends mentioned.
So what are the key looks on the high street, and more importantly will they pay off? It is an eclectic season to be sure, with a cacophony of textures (mesh, sheer, leather, jacquard), prints (florals, oriental, animal) and stand-out hero pieces (mid-length skirts, bombers, jumpsuits). Retailers are experimenting with edgier directions, some of which, like the all-white and sheer trends, I’ve been dubious about when it comes to mainstream names such as Marks & Spencer and F&F, but others, such as Karen Millen and Matalan, have made them work for their customers.
Even if not everything works, it’s nice to see so much diverse product on offer this season, and here’s hoping the trend for innovation will kick through to autumn 14.