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Gomez-Gracia

This UK-made womenswear label is turning heads with its adventurous use of fabric and texture

Designer Patricia Gomez-Gracia created her Gomez-Gracia label to bridge the gap between high street and designer price points. “The design aesthetic is good girl gone bad. It’s classic dressing with a twist,” she says.

The contemporary womenswear label is manufactured entirely in the UK, which Gomez-Gracia says means the quality and attention to detail is of a high standard. Standout pieces for autumn 10 include a hand-cut leather fringed jacket, a tailored long-sleeved wool dress with kick-pleat at the back and a leather-trimmed dress with silver poppers.

“We like to give traditional tailored silhouettes a rock ‘n’ roll edge by playing with fabrics and textures,” says Gomez-Gracia.

There is also a focus on transitional work-to-evening pieces with polo, V-neck and scoop-neck jersey dresses, as well as tailored wool dresses.

Burnt-out wools, mottled satin prints and textured patterns with antique gold embroidery add interest to fabrics. “We offer a point of difference by using unusual fabrics like the sheath dress for autumn 10 with the popper leather trim on chiffon fabric,” says Gomez-Gracia.

Monochrome grey, black and white dominate the palette, which is lifted by fuchsia and turquoise accents.

Wholesale prices range from £55 to £406, with an average price of £129.

Stockists include London indies American Pie and Charli and etailer Asos. For spring 10, the brand’s second season, it had grown to 15 stockists in the UK and Republic of Ireland. For autumn 10, the brand took its sales in-house and has grown its account base. “We’ve taken on five new accounts and hope to increase that before we finish selling in March,” Gomez-Gracia says.

Marie O’Leary, womenswear buyer at American Pie, says: “We bought into Gomez-Gracia as it is a different brand that is edgy, well made and still sassy and sexy.

“Its autumn 10 range looks more tailored. My favourite pieces are the sheath dress with poppers and an evening gown that drapes at the back and is cut high at the front.”

Future plans for the brand include the launch of an online boutique, the opening of a standalone store and international expansion. “Our transactional website will launch in April. At the moment we are averaging 50 to 100 hits on the website a day and would like to convert as many of those as possible into direct sales,” says Gomez-Gracia.

“We hope to have a standalone store in London within the next few seasons and will also target Nordic countries and Russia with wholesale.”

Gomez-Gracia 020 7193 5476
www.gomez-gracia.com

Essentials

Entry price point for the collection £55

Average price point £129

Number of UK stockists 15

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