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Greenfield eyes Rocket growth for Xti

Rocket Dog’s former UK and Europe managing director Tony Greenfield has resurfaced with plans to grow a rival Spanish brand here in Britain.

Greenfield, who brought the US brand Rocket Dog to the UK in 2001 via his distribution firm Passion Sports, is taking on a full-time consultancy role for Epic Footwear, a division of Hertfordshire-based footwear distributor 33 Joints.  He starts with immediate effect, having taken a 14-month sabbatical from the industry.  

As part of his role, Greenfield will develop the presence of Spanish young fashion footwear brand Xti, which is distributed by Epic.

“I have a lot of experience of Anglicising non-UK brands and editing their collections to suit the UK consumer,” said Greenfield. “Xti has a huge selection of product and not all of it will work in the UK.”

Greenfield will also be looking at new opportunities in the UK for both Epic Footwear and parent company 33 Joints.

“There are very few decent distribution companies still existing in the UK and I will be spending time looking at the right opportunities for the business in terms of other brands we could work with,” he added.

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