US denim brand Guess has appointed a former Victoria’s Secret designer as its chief design officer.
Sharleen Ernster Lazear spent 13 years at Victoria’s Secret, and was most recently executive vice president of design at the lingerie retailer.
In her new role she will be responsible for the design and development of all product categories within the Guess and Marciano brands, including clothing and licensed accessories.
She will report into chief executive Paul Marciano, who said Lazear would guide a “strong vision” for the Guess brands.
Marciano added: “She understands the Guess aesthetic and the importance of creativity and innovation at Guess as well as how important our denim heritage is to us for the last 30 years. She brings a new level of leadership in design, beginning with concept all the way through to market. She has a successful track record of designing brand-right product that captures the emotions of the consumer.”