US denim brand Guess has appointed Gilles Bariguian as managing director for Europe, Middle East and Africa.
Bariguian will be responsible for the business across the EMEA countries and will reported to Guess founder and chief executive Paul Marciano.
A former Procter & Gamble marketing and commercial chief, Bariguian has worked across Europe and Asia.
He is described as “high energy” with a passion for product, customers and people.
Marciano said: “His global knowledge and cultural experience as well as his strong values and the priority he places on the organisation will be an asset for the Guess European team.”