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High street preview: autumn 18 first look

Ted Baker

Get a first look at the upcoming autumn 18 collections and key trends from the high street’s biggest names.

As the fashion cycle continues to spin, we are now entering the time of the season when high street retailers are finalising next season’s collections. Ahead of product arriving in store later this year, Drapers brings you a first look at what to expect from retailers’ autumn 18 ranges.

This season, more than ever, highlights two things. First, the impact and influence that catwalks continue to have on the wider industry – the famous “trickle down” effect is still in full force. Interestingly, it is both big-name power brands and also newer names that are shaping new season directions, from the likes of Italian fashion house Versace to the shimmering sequins of emerging London Fashion Week designer Halpern.

Second, autumn 18 drives home the industry shift for slower moving trends, which are sticking around for longer. This, more often than not, seems to be a symptom of retailers reducing risk, so, rather than skipping from one trend to another, they are favouring tweaks to staples as safer bets.

For example, the 1980s remain a big focus in womenswear collections, carrying on past seasons. This trend will work well for autumn 18’s party season, meaning sequins galore, animal prints and frivolous party dresses will continue to crop up.

The classic heritage look is another key style in many women’s and menswear ranges – think checks and plaids across cosy wools and chunky knits. This is a perennial favourite, but a commercially successful one that never seems to fall from favour.

Retailers with the strongest collections this season put style and quality as top priorities. A well-made, well-priced coat will always win during the months when outerwear is paramount – and the high street’s autumn 18 collections are full of statement styles.

Ranges that channel trends while offering a unique point of difference that appeals to their core customers – whether it is examples such as the reworking of the season’s classic checks in youthful punchy colour at Asos, or Urban Outfitters distinctive clashing of the technical with the great outdoors – will have the biggest appeal.

See below for previews of Cos, Hobbs, Urban Outfitters and more.

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