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H&M wheels out new collaboration with Brick Lane Bikes

It has been announced today that H&M has designed a new 11 piece menswear capsule collection with Brick Lane Bikes, to be launched on 7th March 2013.

The collection is influenced by urban cycling style and was created by H&M before being tested and approved by Brick Lane Bikes, a specialist cycling shop in East London.

Petter Klusell, designer at H&M, said: “We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style.”

The collection is designed to combine fashion with function, to be worn on and off the bike. Organic and recycled materials have been used throughout, emphasising the sustainability of cycling. Ranging from £7.99- £59.99, the collection will be available in 180 stores internationally, including 15 main city stores within the UK, and H&M online.

H&M have produced a video to promote the collection, which is available to view below.

H&M for Brick Lane Bikes


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