H&M puts it own mark on autumn’s trend for knitwear, with fashion-forward interpretations of knitted trousers and skirts standing out.
A knotted wool poncho with hood cements its focus on knits and demonstrates H&M’s attention to texture - another key trend.
Graphic-print dresses and harem trousers styled with cropped bustiers are inspired by Alexander McQueen’s spring 10 collection; jersey shorts, skirts and hooded track tops add a sporty feel.
Green, red and blue tones run through the stories; the collection’s sea of colours will lend itself well to in-store merchandising.
- Grey oversized shearling coat
- Knitted striped trousers
- Powder blue and white graphic-print body-con dress
Right for the market?
Yes, in that H&M balances its basic ranges with its more on-trend pieces. Its interpretation of autumn’s knitwear trend is spot on, catering for a younger, more daring customer while also offering classic, chunky knit pieces.
Plenty of colour will also keep its customers happy, but perhaps H&M is guilty of playing it safe elsewhere, with a discernible lack of standout pieces.
The military trend, which has been picked up by quite a few of H&M’s rivals, was conspicuous by its absence at the press day. However, an otherwise strong outerwear collection should offer enough coat options to keep customers happy.