Tribal, African-inspired prints on pieces including maxi dresses are mixed with a smattering of cowboy-inspired looks such as a leather waistcoat with stud detail.
A focus on the 1960s and 1970s comes through on brightly coloured items such as mini skirts and tailored blazers, which are mixed with more romantic longer, looser pieces such as maxi dresses. The till-ringing maxi dress silhouette makes a triumphant return via a clean, fitted silhouette, rather than billowing, in warm reds and pinks.
Neutral, earthy colours underpin the main palette of white, beige and pink overall.
A tough rock ‘n’ roll theme is created via the use of leather, which is worked into the collection on Burberry-esque studded waistcoats and lace-up shorts.
Printed maxi dress (£39.99)
Cotton, floral-patterned dress with pocket detail (£34.99)
Blood orange 1960s jacket (£34.99)
Brown wool cape coat (£39.99)
Right for the market?
The collection offers an updated version of many existing key trends. The 1960s and 1970s themes are interpreted in a sophisticated way with accomplished pattern cutting on tailored pieces. H&M could have injected some more directional pieces, but on the whole this is a strong collection.