Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more


Autumn 10

The look

A strong military theme invades Hobbs’ autumn collection, with epaulettes and shiny gold buttons used on dresses, knitwear and outerwear. Both the mainline and the younger NW3 sub-brand have embraced British heritage styling and fabrics, with tweed, waxed cotton and thick wool all featuring strongly.

Catwalk influences are adapted to fit the more mature handwriting of Hobbs, with intarsia knit leggings and jumpers and the fur trend translated via brushed shearling and goat-skin pieces. Suit jackets are long in the mainline and cropped in NW3. A muted palette of greys and camel is lifted with flashes of bright orange, pink or turquoise. NW3 shows playful influences with dog-shaped prints and jewel colours on printed silks and long girly cardigans.

Key pieces

  • Long wax jacket with removable bolero section
  • Paisley-print silk-collared dress
  • Flight jacket with zip-on lower section

Right for the market?

Hobbs is sticking to its strong countryside and heritage handwriting, with pieces to suit its core mature shopper as well as her daughter, who buys into NW3. The retailer has made sure its classic pieces are never boring by adding modern twists through exposed zips, studding or subtle military detail. Hobbs caters for cautious shoppers by giving them more for their money in adaptable pieces.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.