Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

House of Fraser: Womenswear

Autumn 10

The look

House of Fraser’s own labels Pied a Terre and Label Lab have the most fashion-forward take on trends with shearling jackets, soft leather skirts and shift dresses featuring alongside draped tailored dresses and fur coats. Colour palettes are traditionally autumnal with aubergine, teal, raspberry, camel, tan and grey standing out.

Linea and Linea Weekend offer workwear pieces including pleated and dogtooth skirts while more relaxed weekend attire comes via leather biker-inspired jackets and wide-neck knitted jumpers.

Therapy offers a younger look with silk chiffon and sequin dresses and playful bobble-knit jumpers.

The new Dickins & Jones sub-brand serves up floral skirts and tea dresses in addition to a checked toggle jacket and a woven pea coat with fur collar.

Key pieces

  • Pied a Terre soft leather tan shift dress
  • Therapy bobble jumper
  • Label Lab knitted gilet with fur trim

Right for the market?

A comprehensive collection of own brands catering for different markets ensures most trends are covered in varying degrees.

Pied a Terre, Label Lab and Linea Weekend stand out with interesting textures, prints and silhouettes, and good interpretations of trends, but Episode lacks the wow factor.

The Dickins & Jones range’s lack of eye-catching prints or patterns means it doesn’t live up to its contemporary market rivals.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.