Industry insiders share their thoughts.
Pendleton has many retailers out there but if you buy concisely into its core product that serves a purpose, it sells very well. It’s a perfect autumn brand that has the aesthetic to make you want to buy it; it’s warm and comfortable, as well as exuding style and in-the-know attitude.
Burberry is doing some amazing things and is one of the coolest brands around right now for Pockets. The quality of the styles and fabrics is excellent. The overall Burberry image is fantastic and I love the company. Plus it’s great that the brand is British.
It would have to be Hugo Boss. Even though we’re based on the fringes of Liverpool we have a very inner-city customer base and they love the Hugo Boss tracksuits and polos. Not only does it suit our customers, but it’s a brand we’ve done continuously well with over the past four years.
For me it would be Oliver Spencer, it’s my personal favourite. It’s just a very classy, sophisticated and completely on-trend brand. Although this season it’s not performing as well as some of our other brands, such as Ralph Lauren, the Oliver Spencer tweed jackets (pictured) and the contrasting waistcoats are proving to be quite popular.