Featuring high-tech textiles and sculpted designs, womenswear brand LNDR fuses the active with the everyday for an innovative and chic collection.
LNDR launched its first collection for pre-spring 16 after being founded by three fashion industry professionals. Joanna Turner, founder of Francis Leon, Donna Harris, former head of retail JLP at Ted Baker and Sarah Donnelly, who previously looked after international retail at Paige, sought to create a collection fusing high-performance activewear with everyday wearability.
Turner told Drapers that the aim of the brand is to create directional pieces that can “take you to the gym, to work, to the airport – they will take you seamlessly through different areas of your life”.
Already stocked by Harvey Nichols and Matchesfashion.com, and arriving on Net-a-Porter in November, the core collection includes the Pedal jacket, Sensitive Sculpt leggings and Circular Knit sports bras. The spring 17 “Collection 5” will introduce a Gym-to-Swim range, designed to be worn in the pool or when working out.
The brand also aims to create trans-seasonal products, all with a technical spin, and numbers rather than names its collections.
“We sell globally so want the collection to work in all climates, but also believe that the weather and seasons are becoming less predictable,” said Turner.
Wholesale prices for the collection range from £17 for a sports bra, to £193 for a technical jacket.