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Jacket Required autumn 16: Are trade shows still relevant?

Greg Lavery, sales manager for Ireland and Scotland at Dr Martens

Greg Lavery, sales manager for Ireland and Scotland at Dr Martens

Greg Lavery, sales manager for Ireland and Scotland at Dr Martens, said: ”If you’re an agent, you’d be looking to write orders here to cover your costs but for an in-house sales team with a brand, it is about making the right connections. It’s all about doing your homework: if you’re standing here waiting for people to come to you, you’re not going to get what you want out of a trade show.”

Andy Tompsett, head of UK for menswear brand Merc

Andy Tompsett, head of UK for menswear brand Merc

Andy Tompsett, head of UK for menswear brand Merc, said: ”Trade shows are very relevant. Most big deals are still done by meeting people face to face. They are great for making connections and those all-important introductions. They are an essential part of every industry.”

Eamon Flavin, owner of two store menswear independent Rebirth of Cool in Dublin

Eamon Flavin, owner of two store menswear independent Rebirth of Cool in Dublin

Eamon Flavin, owner of two store menswear independent Rebirth of Cool in Dublin, said: ”Most of the big brands have showrooms in Dublin but for it’s very important for me to attend trade shows to find those smaller, niche brands and the more unusual and standout pieces that differentiate my business from the big multiples and department stores.”

Adam Scotland, sales and marketing manager at Out of Step agency

Adam Scotland, sales and marketing manager at Out of Step agency

Adam Scotland, sales and marketing manager at Out of Step agency, said: ”This is a really good showfor us to see a wide range of buyers. We’ve seen a lot more potential new business so it looks like independent buyers are out there and looking.”

Nigel Gibb, European sales manager for lifestyle brand Element

Nigel Gibb, European sales manager for lifestyle brand Element

Nigel Gibb, European sales manager for lifestyle brand Elemen, said:”Trade shows are really important as you have to be seen. We do Pittii Uomo, Bright, Seek and Jacket Required. They are relevant for bringing in new customers, as well as showing our existing stockists the evolution of the brand.”

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